Expand Your Mailing List Without a Pen or Paper
Do you want to expand your fan base and add to your mailing list without having to pass around a clipboard with a piece of paper? Well, there are a few cool ways that you can quickly and easily collect people’s names, emails, and social media “on the fly”.
Google Voice: Create a local number that people can text or call info to. Fans can leave a voice mail or send a text, which are then delivered to you in email form. You simply have to log in to your Google Voice account to get access to any messages. Put this number in your program, on your posters, or post a notice around the performance venue.
* Example: “Text your name, phone number and/or email address to 510-555-1212 to join our mailing list.”
The downside to using Twitter or Facebook to collect information is that this information will be visible to any Facebook Fans or Twitter Followers that you have. With Google Voice, and the below tool – QR Codes, anyone that wants to give you access to his or her email address, phone number or mailing address can send this information in a private manner.
- QR codes: A great tool! QR stands for “quick response” and they are basically hyperlinks for cellphone cameras. You can design your QR code to “point” to a weblink, email address, or phone number when scanned with a phone. They work on all smartphones and even “dumbphones” with cameras (and the decoder app). The cell phone needs a QR code reader – just search “QR Code Readers” and you will get a number of options. It takes literally 1 minute for someone with a smartphone to find and install the reader.
Ideas for how to use QR codes:
- Generate your QR codes to text message anyone that “scans” it a specific message: “Thanks for contacting Company X, please text 510-555-1212 with your name and contact info to learn more about upcoming events, or visit us at www.yourwebsite.com.”
- Set your QR code to link to a Google Form. This is really easy to work with and you can have everything from required date fields (like name, address, etc.) to multiple choice check-boxes and select from list kind of questions. There are multiple pre-made templates in the templates section for you to use. Things like “Contact Us” website form, survey templates, questionnaires, and more.
- If you scan the above QR Code, I have set it to link to the Google Form I have created for Samantha Giron Dance Project, a modern dance company that I manage. The person that scanned the code can choose how much information he or she would like to offer and click “Submit.” The form populates a spreadsheet in Google Docs which I can access immediately.
- Set your QR to your company’s website; a video of your company performing on YouTube or Vimeo; your company’s Facebook page; the list could go on and on.
Related articles: Checkout 13 creative uses of QR codes for marketing.What Is A QR Code And Why Do You Need One? (bayintegratedmarketing.wordpress.com)SmartyTags Takes QR Codes to the Next Level (bayintegratedmarketing.wordpress.com)